What is the landing page in SEO?

A landing page is a web page standing alone that all visitors land whenever they visit a site. This visit could result from an ad, email, or other means. The landing page is the homepage specifically created with call-to-action words to encourage visitors to patronize your products or services. A landing page can use any… Continue reading What is the landing page in SEO?

SEO Optimized Blog Content: How to make more search engine friendly content

The purpose of Search Engine Optimization is to help you generate more organic traffic from your website. Putting it into practice effectively will benefit your blog’s position in the Google search results. It is possible to use several techniques to optimize your blog for search engine optimization.  Listed below are the six best ways to… Continue reading SEO Optimized Blog Content: How to make more search engine friendly content

How important is link building to your online success?

The process of link building is an integral part of your digital marketing efforts. Link building is critical because it tells search engines that your website is a credible source of information. Users can also discover information on the internet by navigating between different websites based on the data they need. A link-building strategy is… Continue reading How important is link building to your online success?

Importance of developing a mindset for SEO testing

In today’s digital age, SEOs have access to more tools and data than ever. A testing mindset refers to a mindset that does not assume whether a change will be positive or negative in the long run. Rather, it looks to data to explain the results. It is an SEO with a testing mindset that… Continue reading Importance of developing a mindset for SEO testing